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About Me
Cultural & Strategic Researcher
With over 20 years of experience in agencies such as Dentsu, Almap BBDO, Betc Havas, and Grey, I’ve developed a strategic perspective on behavior, consumption, culture, and creativity. I’ve led projects for brands like Samsung, Nutella, Itaú, Shein, Fiat, and Ferrero Rocher, crafting narratives grounded in qualitative research, sociocultural analysis, active listening, and ethnographic observation.
Currently, I focus on research applied to communication and innovation, aiming to understand human motivations, identify emerging trends, and build strategies that are culturally aware and socially relevant.
Latest news from our blog
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The Secret of Success
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Master’s in Anthropology
University of São Paulo
MBA in Entrepreneurship and Business Development
Anhanguera University
MBA in Strategic Marketing
University of São Paulo
Postgraduate in Cinema and Audiovisual Studies
Anhembi Morumbi University
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The Secret of Success
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BA in Literature – Ancient Greek
University of São Paulo
BA in Visual Arts with an Emphasis in Design
Pontifical Catholic University
Technical Degree in Data Processing
Sacred Heart of Jesus School
Technical Degree in Tecnotronics
Sacred Heart of Jesus School
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Portfolio
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A few things we’re great at
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Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name