Creative Director

In 23 years of experience, my career has taken me through renowned agencies around the world, however, I never stoped to learning and in all those years, with knowledge path in mind, I studded: 2 MBAs (Entrepreneurship and Business Development / Marketing), 1 post-graduation (Cinema) and 2 graduations (Language and Literature / Visual Arts).
And the journey of learning continues, enabling me to share knowledge and inspire others.

Shein

All the Virginia's Shein have. All your Shein too.
Anime Promo / Box Promo Toy

Cup Noodles

We received a project that requires an aesthetic of anime in order to show the mechanics of the promotion, so we have the ideia of create an animation with the intro style.

Fortunately I was manga a teacher when I was young and I’ve illustrated the scenes by hand. I think the results paid it off.

One of the prizes, was a box I’ve layout last year and I was particularly happy with the freedom I’ve have to create a surreal environment for the box that serves as backdrop to the action figures. Copywriter: Álvaro Costa

Eno

Stop afraid your coffee

Eno is an antacid which relieve heartburn and indigestion in six seconds. Everyone who’s experience burning sensation, abdominal pain and indigestion with deep-fried foods, coffees, sweeties, alcoholic drinks and cheeses for example are not allow to see foods and drinks as something good or pleasurable.

The concept behind the project “Stop afraid your food” is to create a visual metaphor quick understandable of what we feel about our food when we are suffering of heartburn and stomach acidity.

Aji-no-moto

a hint of o deliciousness

In Brazil, there’s a word for a hint of seasoning. “pitadinha” is when you don’t measure correctly how much of something you are putting in your food. Can be just a little bit or a lot of. That’s depends of how much flavor or how much the people you love, likes to use, so this can be a measure of love.
It’s cultural in brazilian cousine to use a plenty of seasoning and Aji-no-moto can be the explosion of flavor without uses of so much salt with just a hint.

For Shein’s first-ever ad in Brazil, we made a Black Friday campaign within just one month. 
Copywriting: Mari Carvalho

Epson

Your EcoTank deserves to be well treated

Epson have a flagship model for home-office printers called EcoTank and with that in head, we’ve had a concept where we synthesise environments, situations and some kindness treat you wasn’t expecting to see to a printer. Something you only would do for a very special person. Copywriter: Yohannã Ioshua

Harley Davidson

A good story never starts with you saying "I was at the office"

Harley Davidson is one of the most recognized motorcycles brand worldwide.

The target is primarily made up mans in the thirty years old seeking for for the experience of ride, freedom, connection and a lot of stories to tell. So the basic idea behind the concept is you never start a good story saying “I was at office”.

Modelled with Autodesk Maya, rendering was with KeyShot and Photoshop in the post-production. Copywriter: Andre Winkel

Real life and much more fun have arrived

Discovery+

To raise awareness that Discovery+ was already available in Brazil, we launched a national campaign across multiple channels, including broadcast TV, out-of-home media, magazines, and a special subway takeover. Commuters experienced immersive train cars, bringing some of our most popular shows to life.

Supergasbras

The most important prize of tonight is gilded

Supergasbras was the official LPG for all food stalls in one of the most traditional festival of Brazil. The core idea is to connect his most characteristic golden color with the great prize. Copywriter: Guter Sá

Some brands that I worked with

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