Igor Kretly - Creative art director and head of Creative in Advertising

Igor Kretly

Creative Art Director / Creative Director

I like to see myself as a solution provider, leading the team to use the creativity in order to develop the best strategic, a product pleasant to the eye of our costumers and blend all this with an innovative use of technology.

I've working in advertising industry about 23 years and I had the pleasure to provide a high-end visual for many kinds of clients as Samsung, Yahoo, Benq-Siemens, Discovery Channel, Western Union, Goodyear, Microsoft, Boehringer and others from all around the globe and work at agencies as Grey, SunsetDDB, RAPP, MPM, AlmapBBDO, MRM, Leo Burnett, DentsuMcGarryBowen and BETC Havas.

2024 | 2025 - MBA Master of Business Administration
Entrepreneurship and Business Development - Anhanguera University

2020| 2021 - MBA Master of Business Administration
Marketing - University of Sao Paulo

2017| 2018- Postgraduate
Cinema and Multimedia Creation - Anhembi Morumbi University

2011-2015 | BA Degree
Language and Literature - University of Sao Paulo

2000-2004| BA Degree
Visual Arts and Design - Pontifical Catholic University of Campinas

1996-1999 | Professional Certification

Data Process - Sacred Heart of Jesus School

1996-1999 | Professional Certification
Technotronic - Sacred Heart of Jesus School

ON THE ROAD

Oh no!

Sometimes, the shortcut let us so much quick to trip's end.

Cup Noodles

Anime Promo / Box Promo Toy

We received a project that requires an aesthetic of anime in order to show the mechanics of the promotion, so we have the ideia of create an animation with the intro style. Fortunately I was manga teacher when I was young and I think that payed it of.

One of the prizes, was a box I've layouted las year and I was particularly happy with the freedom I've have to create a surreal environment for the box that serves as backdrop to the action figures.

KETCHUP HELLMANN'S

Get into this addiction

This ad Illustration was made to present the new package where the food cannot resist to his delicious flavor and became a Wacom's showcase.

Easter. Gift and flowers

This chocolate came right on time.

This was a personal illustration to easter, where sometimes it's not a good moment to be there, but happily, you are with a nice chocolate to give.
This illustration became an Adobe Brazil's Showcase.

Peter Pan

The adventures begins

I always felt the Disney's version of Peter Pan don't makes the live up to a little boy who was so devoted to no be in society that created his own island with his own roles. So I decided to illustrate the first moment when the island are arising, all the characters are meeting each other and going to this new adventure.

I, ROBOT

Do you remember Asimov novel?

Tired of always listening everybody tell me I'm robot, I decided to travel and that's me enjoying the world.

LIXIANA

Direct Oral AntiCoagulant

Ads illustration to present a new AntiCoagulant to seniors population

✏️ STORYBOARDS

SAMSUNG

MOTHER'S DAY AD

This ads presents the importance to keep connected with our family and loves one and how Samsung products can help us at work, leisure times and mainly to maintain in touch each other.

CVV

DON'T SILENCE YOUR FEELINGS

This ad broad us that our love ones can have a lot of good moments, smile, but to be depressed at the same time. We must not repress our feelings and stead we must try to talk with someone about this, but if you're comfortable to talk with your family or friends, you can contact the life appreciation center.